From the category archives:

Marketing and Self Publishing

Think like a marketer.

August 3, 2010

Lately, I’ve talked with a lot of artists, mostly writers, who have no idea how to market their book. This isn’t news, of course! Artists, in general, hate to sell their stuff — it’s one of the reason that publishers exist. (No need to go into how bad a job most publishers are doing — [...]

Tagged as: fundamentals, semi-organized thoughts

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Book Marketing Client Diary: The First Month

May 10, 2010

If you read this blog, you know I’m a marketer — specifically, a market researcher and profiler (like the FBI, only not!) Though marketers do a lot of different techniques (like SEO, brand-building, copywriting, etc), everything we do originates from the objective of selling more stuff for our clients. That’s the starting point, or should [...]

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Interview with a man who’s sold over 2 million books (audio & pdf transcript)

May 2, 2010

Thanks to this blog, which has gotten a small, but awesome, following, I scored an interview with Bill Quain, a man who has sold over 2 million books, all self-published (since the 80s.) Here’s the link to the audio: http://www.audioacrobat.com/play/WpzktFZx Here’s the PDF transcription: http://www.adelejournal.com/wp-content/uploads/2010/05/Bill_Quain_Transcript.pdf Bill was nice enough to give me an interview… which [...]

Tagged as: bill quain

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